This year´s conference, The Audience in focus?, is about the audience and the possibilities and challenges it involves working with the audience in focus. The Festival Conference is located at Stora Teatern in Gothenburg.
The Audience in Focus?
Thursday 23/8 at 11.00 – Friday 24/8 at 12.30
Location: Stora Teatern, Gothenburg
This year’s conference, The Audience in Focus?, is about the audience and the possibilities and challenges it involves working with the audience in focus. To welcome a broader group of people, from different backgrounds and conditions, often mean that we have to question our habitual models and structures.
Among the presenters are Heather Maitland, one of the most renowned consultants in Audience Development in Europe who will talk about what cultural institutions and practitioners can gain from working audience focused. Alan Brown is a researcher and consultant and will talk about the relation between what we present and the setting we present it in. Dawn Walton, Artistic Director and founder of Eclipse Theatre in Sheffield will discuss their work with a diverse led approach. Andrew McIntyre, co-founder of Morris Hargreaves McIntyre, one of the worlds leading organizations in cultural segmentation, will present and launch the study Kultursegment Sverige, which is the largest comprehensive study of the Swedish arts and culture market ever.
Full program coming soon!